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The Canadian Chiropractic Association

Senior Manager, Member Engagement



Job Description

Position Overview:

The Senior Manager of Member Engagement is responsible for the planning, development and implementation of all CCA member engagement strategies. As a member of the Senior Management team and reporting to the Chief Brand Officer, the Sr. Manager of Member Engagements role is to ensure the organization meets its strategic and operational objectives for member engagement. This includes member communications and administration, management of member programs, building and maintaining member digital content and overseeing the efforts of the member relations manager. This position works closely with the Sr. Manager of Marketing and Media and the Chief Brand Officer to manage provincial association and member engagement strategies.

Direct Reports:

• Member Relations Manager

• Communications Specialist & Technical Writer

Key Responsibilities:

Membership Engagement and Systems: 70%

• Managing editor of BACK Matters magazine (member communication)

• Manage the CCA Awards Program.

• Manage the CCA Affinity Programs.

• Manage the CCA Membership program, ensuring the vision and strategic objectives for the program are achieved.

• Manages member communications and engagement strategies for member programs and services.

• Oversee membership renewal, registration, outreach, member database, information management, member products and affiliate partners.

• Undertake communications with provincial associations and other stakeholders regarding membership.

• Ensure the financial integrity of all membership administration and dues collection processes in conjunction with the Member Relations Manager.

• Develops in collaboration with the Senior Manager of Marketing & Communications member engagement strategies as outlined in the CCA Strategic Plan.

• Innovates and evaluates new member engagement strategies and builds opportunities for the CCA to attract and retain members in conjunction with the Manager of Member Relations.

• Manage and develop products and services for members • Manage the membership application and billing process.

Senior Management: 15%

• Keep abreast of developments in membership services/programs and brief the Chief Brand Officer on relevant issues as they arise.

• Work with the Chief Brand Officer toward the achievement of strategic objectives by providing general oversight and coordination of the various components of the strategic plan.

• Track the progress of strategic priorities in membership, providing issue briefs and reports.

• As a member of the Senior Management team, participates in budget development and planning, strategic planning, issues management and overall leadership of the Association.

• Liaise with internal and external stakeholders on behalf of the CCA as required and appropriate.

• Collaborates as required to launch all membership programs/initiatives.

Team Development: 15%

• Coordinate and lead Membership team meetings.

• Recruit, hire, train and support department staff.

• Coach, mentor, supervise and complete performance reviews for direct reports

• Provide timely and effective feedback to team members.

• Uphold and manage staff in keeping with the CCA Team Values.


• Minimum 5 years supervisory/managerial experience

• 5+ years Membership Management

• CAE Designation an asset

• Association or health care sector experience

• Non-profit experience an asset

• Demonstrated skills and experience in marketing and communications

• Bilingualism (English & French) is an asset


• Post-secondary degree and 5 -7 years related progressive experience in, association management

• Project Management Educations/certification


• Project Management certification or demonstrated ability to manage complex projects

• Experience managing membership databases

• Demonstrated experience working with Infusion Soft is an asset

• Demonstrated systems and database management experience

• Communications, Marketing and Social media strategic development experience

• 3+ years’ experience negotiating contracts and new program development for clients/members

• Project management and coordination skills

• Experience working with a Board of Directors and a senior leadership team

• Demonstrated success as a leader

• Superior communication (written and verbal) and interpersonal skills with the ability to work effectively with a range of stakeholders and partners

Relevant Skills and Attributes:

• Advanced computer skills using Microsoft Office Suite

• Ability to think strategically and make connections across departments

• Strong leadership and supervisory skills; ability to motivate and inspire

• Superior communication (written and verbal) and interpersonal skills with the ability to work effectively with a range of stakeholders and partners

• Ability to work collaboratively and manage cross functional teams

• Strong organizational and time management skills; ability to manage competing and diverse priorities

• Diplomatic; strong problem-solving skills

• Attention to detail, Content Management experience

• Excellent proofreading skills

• Ability to work well with all stakeholders

• Articulate – ability to problem solve issues accurately and efficiently

• Works well in an open concept, team environment

Contact Information

The Canadian Chiropractic Association
Alison Dantas
Posting Date: 11-Aug-2017Admin/Clerical/Customer Service Permanent, Full-Time Open 1 ASAP
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