Director, Marketing & Communications

Director, Marketing & Communications

St. John Ambulance, British Columbia & Yukon

Vancouver, BC

St. John Ambulance, British Columbia & Yukon (SJA BCY) is a not for profit, mission-led enterprise, committed to ‘empowering safer communities through first aid leadership’. SJA BCY is part of the federated St. John Ambulance organization in Canada, which is represented from coast to coast and is the only national first aid training provider recognized in every Canadian province and territory. SJA BCY is privileged to be part of an organization with over 900 years of service to humanity and today it is a market leader in the development and delivery of first aid courses, first aid products, and the provision of first aid in communities through its 1500 plus volunteers. A unique opportunity has arisen to play a key leadership role in continuing to bring SJA BCY’s brand and story to life as the organization’s new Director, Marketing & Communications.

Reflective of its vital contributions to communities throughout BC and Yukon, the SJA BCY story is rich and emotional. But it needs to be told with greater breadth, depth, and impact. Reporting to the Chief Executive Officer, and a member of the SJA BCY Executive Team, the Director, Marketing & Communications (the Director) is responsible for telling that story and leveraging SJA BCY’s brand – both of which have been identified as key differentiators. The organization’s audiences are highly diverse, including commercial customers, government agencies, first aid instructors, volunteers, and community leaders. The Director will drive a cohesive brand agenda across multiple channels while creating powerful emotional connections with SJA BCY’s varied audience groups; all leading to improved commercial and community impact outcomes.


As the ideal candidate, you are a recognized marketing innovator and storyteller with a track record of supporting brands that invoke passion and affinity. You possess an ability to collaborate, communicate, and implement innovative, creative, and effective marketing strategies across all channels, and bring a track record of successful brand stewardship and a deep understanding of how to leverage various platforms to engage consumers and improve brand awareness. A proven ability to design and implement effective digital marketing strategies has been one of the hallmarks of your success. In addition, you are a recognized leader who can coalesce and motivate a team of professionals and can also lead with influence. You are comfortable and effective supporting decision makers and experienced in building organizational strategy as a key leader in an organization. Above all, you believe in SJA BCY’s mission, vision, and story, and lives the organization’s core values.

SJA BCY is a welcoming, collaborative organization that is committed to creating a growth environment for everyone on its team. It welcomes diversity in its organization and qualified applicants of all backgrounds are encouraged to apply. Its working arrangements are flexible and its teams share time working from home as well as in the office.

If this is the next step in your professional career, please submit your application to Allison Rzen and Matthew Bell at