Business Development, Advertising & Sponsorship Specialist

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CPHR BC & Yukon | Job Posting

Business Development, Advertising & Sponsorship Specialist 




Chartered Professionals in Human Resources of British Columbia and Yukon (CPHR BC & Yukon) propels the HR profession forward by supporting its members with education and advocacy. We are the Voice of the HR Profession and the sole grantor of the CPHRTM designation in BC and the Yukon. Our team consists of professionals who are focused on providing excellent customer service to our members and partners in a fun, supportive and collaborative workplace environment. We are looking for a Business Development, Advertising & Sponsorship Specialist. This is a full-time salaried hybrid position.


Job Summary

The Business Development, Advertising and Sponsorship Specialist is primarily responsible for executing and overseeing all sales objectives and strategies for CPHR BC & Yukon. From selling email blasts and online advertising to engaging sponsors and exhibitors for member events, they will be responsible for all aspects of sales, partner management and ongoing communications. 


Reporting to the Director of Business Development, the ideal candidate will promote CPHR BC & Yukon, be committed to excellent customer service and must have a balance of sales ability and business insight to maintain and generate relationships with sponsors, vendors, advertisers through prospecting and qualifying leads. 


Key Responsibilities


Advertising Sales

  • Grow advertising revenue through repeat business and the development of new client relationships 
  • Collaborate with internal teams to identify key content and potential partners 
  • Maintain and manage client communications, an advertising pipeline, tracking reports, client contracts, follow-up surveys and other documents related to advertising

Sponsorship Sales

  • Enhance sponsorship revenues for association events including, but not limited to, the annual HR Conference
  • Manage all aspects of sponsor/exhibitor sales and communication leading up to the annual HR conference
  • Working with the Conference Team, manage all sponsor activations and the HR tradeshow onsite to ensure the event is a positive experience for all sponsors/exhibitors.  
  • Maintain sponsorship pipeline, tracking reports, client contracts, surveys, post-event reports and other documents related to sponsorship/partnership


  • Negotiate, write and edit sales contracts
  • Develop and maintain good relationships with sponsors, clients and partners 
  • Conduct regular research and prospecting to identify prospective new clients and new target markets
  • Collaborate with internal teams to schedule sponsorships and advertising, to develop sales proposals and to identify new potential areas for advertising/sponsorship 
  • General Support for office and event operations as required and other duties as assigned




The ideal candidate will have:

  • 3+ years of experience in the sale of advertising and/or event marketing opportunities, with demonstrable experience in B2B sales
  • Proficiency in MS Office products and working knowledge of Microsoft Word, PowerPoint, Excel, internet, and proficient in social media platforms.
  • Proven ability to build long-term sales relationships and effectively communicate with clients over many years
  • Must have strong written / verbal / interpersonal communication skills.
  • Strong interpersonal, negotiating, networking and influencing skills
  • Ability to create data and reports as a means of evaluating project performance and refining offerings and processes 
  • Proven ability to problem solve, develop and implement thoughtful and practical solutions
  • Proven ability to collaborate effectively with various teams toward a common goal 
  • Commitment to delivering the best customer experience to both internal and external stakeholders
  • Motivation and a strong belief in CPHR BC & Yukon’s mission

Salary Structure: Base pay ($50,000-$60,000) will be commensurate with experience, with supplemental pay of a bonus and commission structure.


Our competitive benefits package includes: Health & Dental benefits, Vision care, RRSP Contributions, Paid Volunteer day, a hybrid and flexible work environment.


If this sounds like a role that you would thrive in, please apply with your cover letter and CV by January 31st, 2023. We thank all candidates for their interest, however, only those being considered will be contacted.


CPHR BC & Yukon celebrates equality and diversity in the workplace. Our commitment is to ensure equity in employment, and we affirm and welcome applicants from all backgrounds of race, colour, ancestry, place of origin, religion, marital status, family status, physical or mental disability, gender identity, gender expression, sexual orientation, and age, except as prescribed by law.