Public Relations Specialist

CPHR BC & Yukon | Job Posting

Business Public Relations Specialist


Who we are:

Chartered Professionals in Human Resources of British Columbia and Yukon (CPHR BC & Yukon) propels the HR profession forward by supporting its members with education and advocacy. We are the Voice of the HR Profession and the sole grantor of the CPHR designation in BC and the Yukon. Our team consists of professionals focused on providing excellent customer service to our members and partners in a fun, supportive, and collaborative workplace environment. Our team is growing, and we are looking for a Public Relations Specialist. This is a hybrid, salaried, full-time 1-year contract position based in Vancouver, with the potential of becoming permanent.


Summary of responsibilities:

The Public Relations Specialist is responsible for promoting and protecting the company's reputation by developing and executing media and public relations strategies and plans for brand building/innovation, corporate promotions, internal communications, and corporate communications initiatives through the use of various media outlets in collaboration with a communications team. Other duties may be assigned as necessary. This position will report to the Director of Marketing & Communications,


Why you’ll want to come to work:

  • Act as the primary media contact for all media requests.
  • Lead in developing, implementing, and measuring external and internal media-based communication plans.
  • Develop and execute earned media initiatives; produce messaging, briefing materials, issue notes, and a wide array of other external communications collateral.
  • Be accountable for daily media management and monitoring of coverage.
  • Collaborate with marketing and subject matter experts in a timely manner to determine appropriate media responses via various channels.
  • Proactively source new research/content, and based on media interest, to identify potential media angles to use in PR pitches.
  • Create various written collateral, including media pitches, press releases, byline articles, newsroom content, and social media content.
  • Develop positive relationships, seek endorsements and support from stakeholders.
  • Act as a trusted advisor to colleagues on public affairs matters and provide expertise on strategic projects

What you’ll bring to the team:

  • Must have strong written/verbal/interpersonal communication skills.
  • Experience in developing and executing communication plans utilizing a range of tactics.
  • Strong analytical, problem-solving, decision-making, project management, and organizational skills.
  • Sense of urgency when approaching job responsibilities, particularly working with the media.
  • Bachelor's Degree in Communications, Journalism, Public Relations, or related field preferred.
  • 2-3 years experience working in a Media Relations role or in Public Relations
  • Working knowledge of Microsoft Word, PowerPoint, Excel, internet, wire services, media monitoring software, and other public relations tools. Proficient in social media platforms.
  • Relationships with journalists, and all forms of media and able to facilitate client interviews and story placement considered an asset.
  • Familiarity with press release procedures and guidelines.
  • Proficiency in all office communication formats including MS Office products.
  • Strategic mindset and strong business acumen.

Compensation: $70,000- $80,000 annually

This role includes a comprehensive benefits package that includes an annual fitness subsidy, RRSP contributions, and Health & Dental.


If this sounds like a role that you would thrive in, please apply with your cover letter and CV by January 31st, 2023. We thank all candidates for their interest, however, only those being considered will be contacted.


CPHR BC & Yukon celebrates equality and diversity in the workplace. Our commitment is to ensure equity in employment, and we affirm and welcome applicants from all backgrounds of race, colour, ancestry, place of origin, religion, marital status, family status, physical or mental disability, gender identity, gender expression, sexual orientation, and age, except as prescribed by law.