Director of Marketing and Communications

For the French job description, please click here.

Position Summary

The role of the Director of Marketing and Communications shall be to develop and implement the external and internal communications plan of the Association of Canadian Pension Management (ACPM) with the purpose of increasing the profile and understanding of the Association among its target audiences. This is a full-time, multi-disciplinary role and the Director will provide senior staff liaison and support to several designated ACPM volunteer committees and councils as well as select ACPM activities and programs.

Reporting to:  Chief Executive Officer

Availability: Nov. 5, 2018


Internal Relationships

ACPM full-time, part-time and contract staff; National Committees; Councils; Board of Directors

External Relationships

Service providers; Offline and online media; Retirement Income organizations; Government representatives

Duties and Responsibilities

  • Brand management
  • Budget management
  • Organizational Communications
  • Public and Media Relations
  • Development of a strategic and tactical marketing and communications multi-year plan
  • Establish and maintain a network of regional and national media contacts
  • Issue media releases as required and facilitate any interview opportunities
  • Optimize the effectiveness of the ACPM website and any other online vehicles
  • Produce and publish "CONTACT", the monthly member newsletter
  • Provide support to the Executive and Individual Membership programs as required
  • Manage and participate in supporting specific marketing programs in conjunction with the appropriate committees and/or staff members
  • Manage and support ongoing analysis and evaluation of ACPM programs and activities
  • Other such duties and tasks as required by the CEO

Qualifications/Personal Attributes

  • Minimum of five years in a management role
  • Superior written, verbal and interpersonal communication skills
  • Project management with an output-based approach
  • Experience in developing and managing revenue and expense budgets
  • Comfortable in a professional business environment and positive in appearance and approach
  • Ability to understand complex and detailed concepts
  • Proven ability to adjust to changing demands and priorities
  • Team player who establishes positive working relationships
  • Experience with volunteers, representatives and officials on a regular basis is an asset
  • Experience in a multi-tasking, non-profit, member-based organization is an asset
  • Understanding of the retirement income industry is an asset
  • Minimum requirement of intermediate or higher computer skills in respect to Microsoft Outlook and the Office Suite environment
  • Experience with online software applications
  • Bilingualism is preferred (English-French)
  • University degree in a relevant field(s) is an asset

If you are interested in this position, please send your resume to

NOTE: Contact from ACPM will only be initiated for those candidates whose applications are receiving additional consideration.